Modern day consumers are looking to Amazon for their shopping necessities more now than ever before. In 2021, almost 150 million people are Prime members, reaping the benefits of 2-day delivery and millions of merchandise options— all available at their fingertips.
Equally appealing is becoming an Amazon seller, offering ordinary people an extraordinary opportunity to start their own business on a reputable platform. Amazon FBA, or Fulfillment By Amazon, provides warehouse storage, customer service, fulfillment services and an established platform for entrepreneurs to utilize. The unique opportunity allows individuals to step away from their “nine-to-five” desk job and into a lucrative career that can be leveraged in their own space, on their own time.
With the right intentions and initiatives, knowledge and marketing strategies, it is possible to scale an amazon FBA business to six figure earnings in the first month. How? One essential tactic is through amazon Customer Reviews. Amazon Customer Reviews are crucial to building a reputation on the seller platform and attaining high-volume sales. In this article, we are going to break down the importance of Amazon customer reviews, the difference between verified and unverified reviews, as well as discuss the Early Reviewers Program.
First and foremost, receiving positive, 5-star Amazon customer reviews are key. Positive reviews, such as 4 or 5 stars and a positive written response, elevate reputation and build trust with customers. Additionally, positive customer reviews rank substantially with the A9 Algorithm system that is used by Amazon. This algorithm decides how products are ranked in search results, and can be the difference between a first-page promoted product and a product that is out of sight, out of mind. Successfully selling on Amazon FBA is inextricably tied to positive customer reviews.
Another aspect of Amazon customer reviews is verification. Some reviews are considered “Verified” while others are flagged as “Unverified” reviews. An “Amazon Verified Purchase” customer review means that the reviewer bought the product off of Amazon Marketplace and purchased it at no more than a 30% discount. These reviews help to boost ranking and rating, while unverified customer reviews do not because the reviewer did not buy the product on Amazon, or bought it with a significant discount code. In sum, verified reviews always rank better and are therefore more beneficial from a business-scaling and product-exposure standpoint.
Finally, Amazon FBA provides an “Early Reviewers” option for customers who have purchased a product and want to share their opinions and experience- regardless of if it was good or bad. This program can be especially beneficial for Amazon sellers in need of reviews, as it attracts customers to leave reviews that could boost product ranking as well as guide other shoppers towards purchasing. Sellers may select which products they would like to include in this program, while customers are given the option to become an Early Reviewer, incentivized by a small reward (such as a $3 Amazon gift card) for their honest review. If a seller is struggling to accumulate reviews, enrolling products in the Early Reviewers Program is an attractive option.