Are you ready to start your journey selling on Amazon FBA? Get started on the right foot with all of Amazon’s abbreviations and verbage under your belt. In our last post, we went over some of the most prevalent abbreviations used on Amazon FBA. If you missed it, just click HERE to read part one of Amazon FBA Abbreviations Glossary. If you’re all caught up, then let’s get started on Amazon FBA Abbreviations Glossary Part 2.
Abbreviations Glossary, Part 2:
ARA – ARA stands for Amazon Retail Analytics. ARA tools help sellers get a better understanding of their products’ performance and stats. This can be in regard to trends, customer behavior, sales, operations, inventory and more.
AMS – AMS stands for Amazon Marketing Services, now known as Amazon Advertising. AMS is a service that works to push a seller’s products in front of relevant customers based on keywords, product categories and customer interest/behavior. AMS is also Amazon’s pay-per-click platform, encompassing services such as Amazon Pages, Product Display Ads, Sponsored Products Ads and more.
CPT – CPT stands for Critical Pull Time. CPT is used to describe the time in which a customer’s order is in danger of not shipping in time, or being shipped later than the delivery cut-off. The Amazon Prime platform puts a lot of emphasis and promise on two-day deliveries, which is why they really don’t want deliveries to be late. CPT’s give a warning to Amazon fulfillment to immediately get product shipped out as soon as possible.
DOTD – DOTD stands for Deal of the Day. On Amazon’s deals page, a single item or collection of related items is listed at a discounted price, randomly, on a daily basis. DOTD’s are becoming less apparent on the platform, instead more light being shown upon Amazon Prime Days.
DNR – DNR stands for Delivered Not Received. In relation to warehouse delivery queue, DNR means that a customer’s order was marked as delivered but it was not received by the customer, usually due to error.
EFN – EFN stands for European Fulfillment Network. Amazon is a worldwide platform, and therefore offers fulfillment options across the nations. EFN is a fulfillment option that permits selling in European locations, even though shipping and logistics are fulfilled from the country in which the order was made.
FC – FC stands for Fulfillment Center. FC’s are warehouses that are owned by Amazon, where sellers can store their inventory and receive fulfillment services. There are currently 110 active fulfillment centers in the U.S. and 185 centers globally.
LD c LD stands for Lightning Deal. LD’s are promotions on Amazon that are offered in limited quantity, for a short period of time– just like lightning strike. Lightning Deals last until the promotion expires or until the inventory runs out, and are on a one-per-customer basis only.
SB – SB stands for Sponsored Brands. Becoming a SB on Amazon is a great way to leverage one’s brand by using customized, keyword-targeted ads that are on a cost-per-click basis.