Whether you’re searching, shopping or socializing online, there is likely some form of SEO involved. SEO, or Search Engine Optimization, is used by different websites to increase their visibility. When people search for specific things online, the most relevant websites will appear because SEO works to target relevant search results. This process is used to improve the technical configuration, content relevance and link popularity of websites, therefore making these sites easier to find and more relevant in rank pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better. Websites with good SEO results are more likely to grab attention and attract new and returning customers. For this reason, e-commerce is inextricably tied to SEO and Amazon is no exception.
Amazon A10 Algorithm
Amazon SEO is centered around the customer. The Amazon SEO algorithm is called the A10 algorithm and it determines what products to put at the top of search results. Being on the first page (and top of the first page) of search results is critical to success on the Amazon platform. The higher a product is ranked in the Amazon search results, the more sales and exposure that product will get. The A10 algorithm focuses on keywords as a baseline for ranking products on the search results. As an Amazon seller, it is in your best interest to target keywords that have substantial search volume and lesser competition.
Amazon keywords are the specific search terms used by customers to find a product, meaning they type this specific phrase into the Amazon search bar. The keywords used to find a specific product are also what drives traffic to these products. In this way, it is mutually beneficial for the seller and the customer. Sellers want to include relevant and popular keywords in their listing, ad campaigns and listing description in order to get their product ranked high in search results; therefore attaining a higher conversion rate. Keywords are the foundation for success on Amazon and they highlight the emphasis this e-commerce platform puts on customer satisfaction… above all else! Using software such as Jungle Scout or Helium 10 are great tools to use to optimize your Amazon business and target the keywords that are necessary for ranking on the top of page 1 search results.