The Amazon FBA Business Model, Explained.

There’s no doubt that building a business online versus a physical storefront has become increasingly popular over the last several years, especially after the COVID-19 pandemic. Selling on the internet is a great way to reach new customers and make more money. Moreover, the number of consumers shopping online today are growing and the demand…

Popular Product Categories to Sell in on Amazon

A brand’s success on Amazon depends on the seller’s ability to find profitable products and promising niches. There are various product categories to choose from on Amazon, with millions of products in each category. With so many categories and products to choose from, it can be overwhelming for new sellers to determine where to start…

Amazon Keywords, Explained.

Whether you’re searching, shopping or socializing online, there is likely some form of SEO involved. SEO, or Search Engine Optimization, is used by different websites to increase their visibility. When people search for specific things online, the most relevant websites will appear because SEO works to target relevant search results. This process is used to…

The 3 Ways to Run Split Tests (A/B Testing)

The modern technology era of the present day has prompted e-commerce and online business into the spotlight. In this space, marketers and online sellers are able to leverage data-centric resources as a means to scaling their business online. Almost every aspect of consumer behavior can be monitored, measured, tracked and evaluated nowadays, and as far…

Amazon A+ Content: The Brand Story Feature

Becoming brand registered on Amazon has plenty of perks involved with it that help sellers scale their business online. Amazon Brand Registry requires you to attain an active registered trademark with an associated government registered trademark number in order to be accepted into the program. Once an Amazon brand becomes an official trademark, doors are…

What is Amazon PPC?

As an Amazon Seller, there is a lot of competition on the platform that your product will be up against. In order to rise to the top of search results and attain the conversions you need to make the revenue you want, it is key to utilize the right marketing tactics. One of the best…