Building a business has never been easier than it is today, thanks to Amazon’s FBA program. Amazon FBA is one of the most advanced fulfillment networks in the world, offering people the opportunity to begin selling their own products on the reputable Amazon platform. Furthermore, Amazon FBA provides sellers with inventory storage, packaging, shipping and delivery services, as well as customer service, for a small fee. Those who are interested in becoming an entrepreneur and starting a business, without the hassle of having to own a warehouse or hire a team, Amazon FBA provides an attractive means to that end. In order to become successful on Amazon FBA, it is essential that sellers create listings for their products that stand out amongst the rest. Considering that Amazon sells over 75 million products on its enormous platform, there is sure to be some competition when starting a FBA business. In this blog Black Caiman Media will discuss the key ways a seller may level up their listing and dominate the worlds most prevalent, reputable and competitive platform; Amazon.
How to Make a Stand Out Amazon FBA Listing
Include Several High Quality Images on Your Product Listing: A great way to level up your FBA product listing is to enhance it with high quality product images. Utilizing a professional photographer, photo editing software (Photoshop, Canva, Illustrator, etc.) a blank backdrop or background, and optimal lighting is key to having high quality product images. Including a variety of different types of images, such as professional portrait, graphic design renderings, lifestyle images, infographics and charts is a great way to attract customers and incentivize them to buy. Taking extra measures to ensure that your product images emulate excellence not only elevates your listing, but also attracts more customers, sales and helps build a customer base for your products.
Utilize Emojis in Your Listing Description👍😎💯: When creating your product listing, there is a section provided for you to write a description and list bullet point highlights about the product/what the product does. When writing this section of your listing, you should take advantage of icons, such as emojis, that help describe the bullet point highlight. This small detail adds visual aesthetic to your listing, which works to establish your brand as reputable and detail oriented.
Create Enhanced Brand Content (EBC)/ A+ Content for Your Products: EBC (Enhanced Brand Content), also known as A+ Content, is an Amazon feature that allows you to make more engaging product descriptions with rich media content. EBC/A+ Content takes plain text descriptions to the next level, transforming them into engaging and interactive visual content. In order to get access to this enhanced content, your product must be Brand Registered by Amazon. If you are looking to level up your listing, it is crucial that your brand is registered by Amazon. This way, you can submit products for approval to have A+ content included on the listing.
Bundle Your Products: A great way to leverage your product listings on Amazon is to bundle them together and mark that price down a slight bit. Bundling is the process of taking two or more related products and selling them together into one listing as a bundle. This incentivizes customers to buy more of your products by giving them an easy way to buy two complimentary products at once, at a discounted price.