A brand’s success on Amazon depends on the seller’s ability to find profitable products and promising niches. There are various product categories to choose from on Amazon, with millions of products in each category. With so many categories and products to choose from, it can be overwhelming for new sellers to determine where to start looking. Below are some of the best- selling and most profitable product categories that you can sell on Amazon. Let’s dive in!
- Books
The “Books” category is one of the best-selling product categories on Amazon. In fact, Kindle e-books are the top-selling category on the entire platform! Books are an all-time favorite amongst consumers, however, just because this category is popular does not imply that it is an easy category to sell in. Although the demand for books is high, the competition in this space is just as steep. Not to mention the skills required to write a book that people are interested in as well as sell it strategically on the Amazon platform. For most sellers, this product category would not be suitable.
- Fashion & Clothing
Shopping for clothing online has increasingly become the popular choice for consumers around the world. Amazon is one of the most popular e-commerce sites for fashion products, jewelry, clothes and accessories, making fashion one of the most popular product categories. Selling products in this category can promise consistent demand because people are always needing new clothes. The biggest thing to be aware of when considering a fashion brand on Amazon is the existing competition and how you would stand out against it. With so many competing fashion brands, it is critical to find a specific niche and way of making it unique.
- Home and Kitchen
The Home and Kitchen category is one of the best-selling product categories on Amazon. This category includes a wide variety of items for the home, from appliances and cookware to storage containers and decor. It’s a broad category that’s sure to have something for every customer, but is it a good category to sell in? Yes! The demand for cooking items is consistent and the incentives for shopping these items on Amazon are substantial. Furthermore, there are plenty of products that can be sold at an ideal price range to meet or even exceed profit margins. Finally, Home & Kitchen products are easy to customize and brand uniquely.
- Pet Supplies
Amazon’s pet supplies category is another one of top selling categories to shop from or sell in. There are approximately 84.9 million (67% of American homes) that have a pet, and pet owners love to spoil their fur babies! The demand for pet products is substantial and consistent, which provides Amazon sellers with a huge market to tap into. Just like with any product category, it is key to establish your brand as unique and to set your pet product(s) apart from other sellers. Unique pet items are always going to sell better because your customer base knows they can only get these items from you.
- Beauty & Personal Care
The beauty and personal care category on Amazon has exploded over the last decade, offering a wide range of product niches to explore. For example, sellers could consider the booming esthetician industry and offering products for professional use only. Sellers interested in this category should carefully consider new and old beauty trends in order to identify the particular needs for these consumers. It is also important to consider the practices used to formulate these products and what will sit best with customers. Animal cruelty-free, hypoallergenic and all-natural products are all examples of what may incentivize certain customers.
The list above details just a few of the many product categories available on Amazon. In general, Amazon sellers should aim to sell a product that is in demand but has little competition on the platform. Products that are specific, can be made unique, are of “standard size” price tier and have a profit margin over 30% are ideal markers to look for when trying to find a product to sell. There are many Amazon product categories to choose from and each should be thoroughly researched before starting an Amazon FBA business.
