Becoming a Seller on Amazon FBA presents an array of attractive benefits: The ability to become your own boss, work on your own time and potentially bring in substantial wealth. Furthermore, Amazon FBA presents the opportunity to start your own business without needing a warehouse, team of employees or an already established online platform. If you are ready to leverage your skills as an Amazon Seller through the FBA program, it is important that you are well acquainted with Amazon’s specific verbiage. With that being said, Black Caiman Media has compiled a list of the most relevant terms and titles to help guide understanding and success for new Sellers. If you fit this profile, keep reading! Also, don’t forget to check our previous blog posts about the Amazon FBA Abbreviations, which is broken up into a two-part glossary.
Amazon FBA Glossary:
A+ Content – A+ Content is an exclusive detail page for Brand Owners and Professional Sellers who are approved and registered on the ABR (Amazon Brand Registry) program. This detail page provides sellers with enhanced content (EBC) and branding for their goods, including graphics and images that are embedded into their listing/page.
Amazon Associates Program – The Amazon Associates Program is a referral marketing tool that helps Sellers leverage their product sales and brand exposure. This referral program pays a commission to referring websites/approved affiliates who share a link to a specific Seller’s product, thus incentivizing them to share the link to their network. Affiliates operate on many different sites, including: personal blogs, forums, YouTube, Twitter, Facebook, Instagram, and more.
Brand Store – Amazon Brand Stores are the virtual storefronts of brands that are operated on the Amazon platform. These spaces are created for free, but leveraged through paid programs, utilizing self-service tools to create a customized brand experience within Amazon. Customizations may feature logos, products, content and a curated experience that works into the favor of a particular brand.
Bundle – A Bundle is a group of complementary products sold as one ASIN unit, under one brand, and typically at a discounted rate that incentivizes the buyer.
Early Reviewer Program – The Early Reviewer Program helps Sellers attain more reviews, which leverages their products by means of the A9 Algorithm utilized by Amazon. The Early Reviewer Program is also attractive to the average online shopper, as it provides incentives (giftcards, discounts, etc.) in return for an honest review on a product that’s enlisted in the program, and that they have purchased.
Impressions – Impressions are a measure of views or ad views on a specific product. Impressions are determined by the number of times a page is located/loaded on other devices, by prospective buyers.
Listing Optimization – Listing Optimization describes the process of improving an Amazon detail page with enhanced product information such as a keyword-dense title, strong bullet points that include emojis, features, a description, high-quality images and A+ Content.
Prime – Amazon Prime is a paid subscription service for free, fast delivery on millions of products, which Sellers can enroll their products in. Prime provides members with various fulfillment services, from products to groceries, as well as streaming entertainment options such as Prime Video, Prime Music and more.
Private Label – Private Label on Amazon describes products that are legally owned by a retailer and sold under their brand name, but their products are made by other manufacturers. Pro Tip: Utilizing manufacturers outside of the U.S. tends to cut costs, thus increasing profits at the end of the day.
Professional Seller – A Professional Seller is a selling account on Amazon where a business/brand pays a monthly fee to sell their products on the Amazon platform and receive Amazon’s fulfillment services. Professional Sellers have access to a range of tools, discounts and reports that are not available as an individual seller, but they have to sell at least 40 units per month in order for the benefits to be worth the fee.