Social media has become a major form of advertising for businesses around the world. Not only do social media platforms leverage sales and exposure for brands, but also they act as a main hub for advertising campaigns and marketing strategies. Facebook, Instagram, Pinterest, Twitter and Kickstarter are all examples of dominating social media sites, attracting billions of users worldwide for both personal and professional endeavors.
Just like many businesses and stores, an Amazon private label business may greatly benefit from a strong social media presence. Amazon businesses that utilize social media platforms to advertise and increase brand exposure are more likely to scale than Amazon businesses that only advertise on Amazon.com. Social media for business is no longer optional, it is essential. In this blog, Black Caiman media is going to explain why social media is key for Amazon businesses to use as a means to reach more customers, gain valuable insights, scale and increase brand awareness. Furthermore, the blog will cover the top three social media sites you should be using to further build your business on Amazon FBA.
Social Media Marketing Perks
1. Social media can help boost customer service and engagement for your Amazon business.
A business that utilizes social media has a better chance of connecting with customers, building brand awareness and receiving feedback from potential buyers. Social media users tend to follow business profiles that strike their interest. These social media users are potential customers as well, so having a business profile on Instagram, for example, can be a way for your Amazon business to interact with customers on a deeper level. Customers can reach out to your business on social media with their questions, concerns, ideas, feedback and commentary, which boasts your brand’s customer service initiatives. Additionally, new customers are introduced to your Amazon business as you leverage your social media presence and reach larger audiences. Just like with Amazon questions and Amazon reviews, you will be able to comment and connect with customers and show that you value their feedback and patronage.
2. Social media allows businesses to establish their reputation and personalize their brand.
Social media is a great way for businesses to establish their reputation so that customers can personally relate to and “buy in to” their brand. A great social media profile for an Amazon business should display its values for its customers to see, perhaps by putting faces with the brand or by giving insider tips and descriptive content about its niche. You can run 24-hour Stories on platforms such as Facebook and Instagram that give followers an inside look into your business, whether that be a clip that highlights one of your products or a giveaway that increases customer engagement. In sum, social media is an excellent outlet for Amazon businesses to use to build their reputation in a personal and engaging way that attracts customers and reaches new audiences.
3. Social media increases sales and website/listing traffic.
Social media is a great resource for driving traffic to your website or Amazon listing. There are several ways you can use social media as a means to drive traffic to your website or listing, one of the simplest ways simply being a link to your listing or website in the bio of your business profile. This makes it easy for your followers to navigate to your business profile, click on your link and begin shopping your products. You can also use social media as an additional platform to sell products on, such as with Instagram Shopping. Instagram Shopping is “a set of features that allow people to easily shop your brand’s photos and videos all across instagram”. Such features as this can send your sales sky-high and effortlessly elevate your website traffic. Furthermore, analytics tools offered to business profiles that operate on specific social media platforms can help businesses identify their audience and target specific groups.
What Social Media Platforms Should You Leverage Your Amazon Business on?
- Facebook: Connecting your Amazon business to Facebook is one of the best ways to create a space where millions of people can discover and connect with your brand. You can do things like showcase products and services, run Facebook Ads via Facebook Ads Manager, and create promotional sales and special discount codes, which can be linked to Amazon and used at checkout.
- Instagram: Instagram is one of the most popularly used social media sites today, with roughly one billion users and millions of business profiles. Instagram may be used to gather insights on your customers, sell products, connect with followers and turn those followers into loyal customers. Instagram is all about visuals and images, so it is a great place to display your content and put a face to your brand.
- Pinterest: When it comes to do-it-yourself projects, discovering inspiration and creative endeavors, Pinterest is the go-to platform. Pinterest provides businesses with in-app analytics, engagement tools and idea boards that boast your brand exposure and work to scale your business. It also attracts a unique audience that otherwise would not be reached from other social media platforms.
